Sans Superellipse Folob 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Siro' by Dharma Type, 'Innova' by Durotype, and 'Normative Lt' and 'Normative Pro' by Green Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, app ui, packaging, sporty, confident, modern, energetic, industrial, impact, modernize, add motion, increase visibility, brand voice, rounded, oblique, compact, blocky, smooth.
A heavy, forward-leaning sans with rounded-rectangle construction and softened corners throughout. Strokes are broadly uniform, producing solid, dark text color, while counters stay open enough to remain legible at display sizes. The forms favor squared curves (superellipse-like bowls), with compact joins and minimal detailing; terminals are clean and blunt rather than tapered. Spacing reads generous in the samples, helping the dense letterforms breathe and keeping word shapes distinct.
Best suited to attention-grabbing headlines, posters, and branding where a strong, slanted voice is desired. It can also work for short UI labels, badges, and packaging callouts thanks to its sturdy shapes and clear, rounded geometry; for long reading, its dense weight suggests using ample size and spacing.
The overall tone is assertive and kinetic, with an athletic, action-oriented slant that feels contemporary and practical. Its chunky geometry and smooth rounding communicate strength without looking harsh, giving it a friendly-but-tough voice suited to bold messaging.
Likely designed to deliver a bold, contemporary sans that combines impact with approachable rounding. The oblique stance and squared-round forms suggest an emphasis on speed, modernity, and high-contrast visibility in display contexts.
Round characters (like O/0) appear more squarish than circular, reinforcing a technical, engineered feel. Numerals match the letter weight and geometry closely, creating a consistent, poster-ready texture across mixed alphanumerics.