Sans Normal Libig 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Safran' by Hubert Jocham Type and 'Karmina Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, friendly, bold, impact, motion, approachability, modernity, rounded, slanted, soft corners, compact, chunky.
A heavy, right-slanted sans with broad, rounded bowls and softly blunted terminals. Strokes stay uniform and weighty, creating dense, high-impact letterforms with minimal modulation. Curves are prominent and smooth, counters are relatively tight, and the lowercase reads with a notably tall x-height that keeps forms compact and sturdy. Spacing appears moderately tight, with an energetic rhythm that comes from the consistent slant and the slightly condensed, forward-leaning silhouettes.
Best suited to short, bold applications such as headlines, posters, brand marks, and packaging where strong texture and slanted momentum add emphasis. It can work well in sports or entertainment contexts, and for punchy callouts, labels, and promotional copy where legibility at larger sizes is key.
The overall tone is upbeat and assertive, combining a friendly roundness with a fast, forward motion. It feels contemporary and sporty, suited to attention-grabbing messages without becoming sharp or aggressive.
The design appears intended to deliver maximum impact with a smooth, approachable silhouette, using a consistent italic slant to suggest motion and modernity. Its simplified, rounded construction prioritizes bold readability and a cohesive, high-energy voice across letters and numbers.
The uppercase has strong geometric presence, while the lowercase keeps a single-storey, rounded feel that reinforces informality and speed. Numerals match the same chunky, slanted construction, keeping texture consistent in mixed alphanumeric settings.