Sans Contrasted Loguy 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, ui text, reports, packaging, clean, modern, polished, neutral, versatility, clarity, modernization, approachability, humanist, open apertures, rounded terminals, smooth curves, balanced.
This typeface is a clean sans with gently modulated strokes and a softly humanist construction. Curves are smooth and generous, with rounded terminals in letters like C, G, and S, and broadly open counters that keep forms airy. Uppercase proportions feel balanced and calm, while the lowercase shows friendly, readable shapes with a two-storey a and single-storey g. Details such as the short crossbar on t, the straight-sided n/m arches, and the angled strokes in v/w/x create an even rhythm without looking mechanical.
It suits editorial typography, brand systems, and corporate or institutional materials where a neutral but refined voice is needed. The open shapes and steady rhythm also make it a good option for UI text, dashboards, and product communication that must remain readable while still feeling designed.
The overall tone is contemporary and restrained, projecting clarity and composure rather than assertiveness. Subtle contrast and softened joins add a refined, editorial character, giving it a polished feel that remains approachable in longer passages.
The design appears intended as a versatile workhorse sans that balances modern simplicity with subtle, humanist warmth. Its measured contrast and rounded finishing aim to keep text clear and contemporary while adding enough personality for headings and brand applications.
Numerals are clear and fairly classic in construction, with round bowls on 6/8/9 and a straightforward 1. The uppercase J has a pronounced curve, and the Q features a tidy tail that stays unobtrusive in text. Spacing appears comfortably open in the sample, supporting legibility at display and text sizes.