Sans Normal Utbah 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, app ui, energetic, sporty, informal, modern, friendly, add motion, modernize, improve clarity, feel friendly, look sporty, oblique, rounded, soft-cornered, compact, open.
This is an oblique sans with smooth, rounded construction and largely monolinear strokes. Curves are built from clean circular/elliptical arcs, with gently tapered joins that keep the texture even and readable. Proportions feel compact and forward-leaning, with open counters and straightforward, sturdy shapes that maintain clarity in both capitals and lowercase. Numerals follow the same rounded, utilitarian logic, producing a consistent, cohesive rhythm across text and display sizes.
It works well for branding and campaign headlines where a dynamic, forward-leaning tone is desirable. The rounded, open shapes also make it a practical choice for short UI labels, signage-style messaging, and packaging copy that needs to look modern and friendly while staying legible at a range of sizes.
The overall tone is lively and contemporary, with a forward motion from the slant that adds urgency and momentum. Its rounded forms soften the voice, keeping it approachable rather than rigid or technical. The result feels sporty and pragmatic—confident, upbeat, and well-suited to messaging that benefits from energy without looking decorative.
The design intent appears to be a clean, contemporary sans that communicates motion and confidence through a pronounced oblique stance, while retaining approachability through rounded geometry and even stroke weight. It aims for broad usability—capable in display settings, yet structured enough to hold up in continuous text.
The oblique angle is strong enough to read as intentionally dynamic, not merely a slight slant. Spacing and letterfit appear balanced, creating a steady, slightly compact text color that holds together well in longer lines while still feeling punchy in headlines.