Serif Contrasted Ullo 5 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Bridone' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, fashion, luxury, dramatic, refined, display impact, editorial elegance, premium branding, modern classic, hairline serifs, vertical stress, sharp terminals, ball terminals, crisp.
This typeface is a high-contrast serif with pronounced thick–thin modulation and a largely vertical stress. Serifs are very fine and sharp, with little visible bracketing, creating crisp joins and a clean, cut-paper edge. Uppercase proportions read generous and open, while lowercase forms mix sturdy vertical stems with delicate hairlines; several letters show small ball terminals and teardrop-like ends that add punctuation to the rhythm. Overall spacing and counters feel airy, with a wide, display-oriented texture and a striking black-and-white sparkle at text sizes.
Best suited to display typography such as headlines, decks, pull quotes, posters, and campaign lines where its contrast and sharp serifs can be appreciated. It also works well for luxury branding and packaging that benefits from a refined, fashion-forward voice. For longer passages, it performs most convincingly in larger sizes with comfortable spacing to preserve its delicate details.
The tone is polished and assertive, balancing elegance with a slightly theatrical edge. Its glossy contrast and razor details evoke fashion, culture magazines, and premium branding, where sophistication and impact are expected. The overall impression is modern-classic: refined, confident, and attention-grabbing without feeling ornamental.
The design appears intended to deliver a contemporary Didone-like elegance: bold verticals, hairline serifs, and a clean, high-fashion silhouette optimized for standout display settings. Its letterforms aim for dramatic contrast and a crisp, premium finish while keeping structure disciplined and upright for a formal, editorial feel.
In the sample text, the extreme contrast produces a lively shimmer, especially across curved letters and diagonals. Hairlines and thin serifs become a key part of the personality, so the face reads most clearly when given sufficient size and clean reproduction. Numerals follow the same high-contrast logic, with sculpted curves and fine finishing strokes that match the capitals.