Sans Normal Orben 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Alamia' by Ani Dimitrova (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, utilitarian, straightforward, impact, clarity, approachability, modernity, versatility, rounded, geometric, clean, compact, sturdy.
A heavy, rounded sans with clean, largely geometric construction and minimal stroke modulation. Curves are generous and smooth, terminals are mostly blunt, and counters stay open enough to remain readable at display sizes. The lowercase shows a single-storey “a” and “g,” round dots, and compact joins that keep the texture dense but controlled. Numerals are wide and sturdy with simple, unornamented forms, matching the overall even rhythm of the alphabet.
Best suited for headlines, short statements, and brand marks where a strong, modern sans is needed. The dense, sturdy shapes work well for posters, packaging, and signage, and can also serve as an emphatic UI or editorial display face when used with ample spacing.
The overall tone is direct and contemporary, with a friendly softness coming from the rounded bowls and generous curves. Its weight and compact density give it a confident, emphatic voice suited to attention-getting messaging without feeling decorative.
Likely drawn to provide a contemporary, no-nonsense display sans that stays approachable through rounded geometry. The goal appears to be strong impact with consistent, clean forms that reproduce reliably across print and screen contexts.
The design balances geometric round forms (C/O/Q) with squared-off structure in letters like E/F/H, creating a stable, practical presence. Diagonals (K/V/W/X/Y) are thick and decisive, supporting strong word shapes in headlines and signage-style settings.