Sans Normal Likob 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'FS Jack' by Fontsmith; 'Niko' by Ludwig Type; and 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, energetic, modern, confident, impact, momentum, display clarity, brand voice, modern utility, slanted, rounded, blunt terminals, open apertures, tight curves.
A heavy, right-slanted sans with compact, rounded forms and a consistent low-contrast stroke. Curves are built from broad ellipses with smooth joins, while terminals tend to be blunt and slightly angled, reinforcing forward motion. Counters are generous for the weight, with notably open shapes in letters like C, S, and e, and the overall spacing reads sturdy and emphatic rather than delicate. Figures follow the same robust, rounded logic, pairing clear silhouettes with minimal detailing.
Best suited to short, high-impact settings such as headlines, posters, sports or fitness branding, and promotional advertising. The bold, slanted texture can also work for punchy packaging callouts and energetic social graphics, where immediate legibility and momentum matter more than long-form comfort.
The overall tone is energetic and purposeful, with a distinctly athletic, headline-driven presence. Its slant and mass give it a sense of speed and urgency, while the rounded construction keeps it approachable rather than severe. The style feels contemporary and promotional, suited to statements that need to land quickly and confidently.
Designed to deliver maximum impact with a streamlined sans structure, using a pronounced slant and rounded geometry to suggest speed and confidence. The letterforms emphasize clear, simplified silhouettes and open counters to stay readable at display sizes while maintaining a strong, unified texture.
Diagonal strokes (as in A, N, V, W, and X) feel particularly strong, creating a rhythmic, forward-leaning texture in lines of text. The lowercase maintains a clean, simplified feel, with single-storey constructions where expected and a straightforward, functional punctuation style in the sample text.