Sans Normal Labew 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Albra' by BumbumType, 'Resist Sans' by Groteskly Yours, 'Equitan Sans' by Indian Type Foundry, 'Santi' by Latinotype, and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, punchy, confident, upbeat, contemporary, high impact, dynamic emphasis, modern clarity, approachable boldness, heavy, oblique, rounded, compact, energetic.
A heavy, oblique sans with broad proportions and sturdy, low-contrast strokes. Letterforms are built from simplified geometric curves with rounded bowls and softly squared joins, producing a dense, even texture. Terminals are mostly blunt and clean, counters are relatively open for the weight, and curves stay smooth and controlled. The overall rhythm is assertive and slightly condensed in the vertical feel due to the strong slant and large mass, while numerals and capitals maintain clear, stable silhouettes.
Best suited to headlines and short, high-impact copy where the heavy weight and slant can do the work of grabbing attention. It fits branding, packaging, signage, and promotional graphics that want a modern, energetic voice. For paragraph settings, it works more comfortably in brief bursts such as callouts, captions on bold layouts, or emphatic UI labels rather than extended reading.
The font reads as energetic and extroverted, combining bold presence with a friendly, rounded finish. Its oblique stance adds motion and urgency, giving it a sporty, promotional tone that feels modern and straightforward rather than formal or delicate.
The design appears intended to deliver maximum visibility and momentum with a clean sans structure, pairing strong mass with rounded, approachable forms. The oblique angle suggests an emphasis on speed and dynamism while keeping letterforms simple and highly recognizable.
At larger sizes the rounded geometry and strong slant create distinctive word shapes, especially in mixed-case. In longer text blocks the weight and angle can build visual intensity quickly, making spacing and line length important for comfort.