Sans Normal Velam 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Info Display', 'FF Info Text', and 'FF Zine Sans Display' by FontFont (names referenced only for comparison).
Keywords: ui text, brand identity, headlines, captions, editorial, modern, friendly, casual, clean, approachable, warmth, readability, motion, modernity, rounded, humanist, oblique, open, airy.
This typeface is a slanted sans with soft, rounded terminals and smooth, continuous curves. Strokes remain even and calm, with minimal contrast and a consistent pen angle that gives the whole design an oblique, forward-leaning rhythm. Counters are generally open and generous, and the curves in letters like C, G, O, and S feel elliptical rather than strictly geometric. The overall texture is light and uncluttered, with straightforward forms, compact joins, and clear digit shapes that match the letters’ rounded, slightly condensed feel.
It works well for short-to-medium text where a modern, approachable voice is needed, such as UI labels, app onboarding, and product copy. The slant and clean shapes also make it effective for headlines, subheads, and brand messaging that benefits from a sense of motion. In editorial contexts, it suits pull quotes, captions, and sidebars where a friendly, contemporary sans is appropriate.
The tone is contemporary and easygoing, combining a clean sans structure with a conversational slant. It reads as friendly and informal without becoming playful or decorative, making it feel suitable for everyday interface and brand voice work where warmth is desired.
The design appears intended to deliver a modern sans reading experience with added dynamism through a consistent slant and rounded, open forms. It aims to stay neutral enough for broad use while projecting a slightly informal, personable character.
Uppercase and lowercase share a coherent, rounded construction, and the italic angle is steady across letters and numerals. The design avoids sharp corners, relying on softened corners and subtly tapered-looking terminals to keep a smooth, flowing rhythm in words and paragraphs.