Sans Normal Oldob 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'Almarose' by S&C Type, 'Montreal Serial' by SoftMaker, 'Santral' by Taner Ardali, and 'URW Form' and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, confident, contemporary, approachable, clean, approachability, modern clarity, strong presence, everyday legibility, rounded, geometric, smooth, solid, high legibility.
A heavy, rounded sans with smooth, near-uniform strokes and broadly geometric construction. Curves are generous and continuous, producing circular counters in letters like O, Q, and o, while joins and terminals read as softly squared rather than sharply cut. The uppercase set is wide and stable with even rhythm; diagonals (A, V, W, X) are sturdy and straightforward, and the G and R show clear, uncomplicated interior shaping. Lowercase forms are compact and readable with simple, single-storey a and g, a short-armed r, and a sturdy t with a compact crossbar. Numerals are full and open, with an easily distinguishable 1 and rounded 0/8 forms that keep counters clear at display sizes.
Well suited to headlines, brand wordmarks, packaging, and poster work where a solid, friendly voice is needed. The clean counters and simple shapes also make it a practical choice for short UI labels, navigation, and signage where quick recognition matters.
The overall tone is friendly and confident, combining a modern, geometric feel with softened edges that keep it approachable. Its weight and roundness give it a strong presence without turning aggressive, making it feel suitable for upbeat, people-facing communication.
The design appears intended to deliver a contemporary, geometric sans with softened terminals and strong color, balancing assertiveness with approachability. It prioritizes clear silhouettes and consistent rhythm to stay legible while still feeling warm and modern.
Spacing appears even and controlled, supporting a steady texture in paragraphs. The design favors clarity over idiosyncrasy, with consistent curves and uncomplicated interior shapes that hold up well in short headlines and large UI labels.