Sans Normal Ohgan 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip' and 'Halifax' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, headline, clean, impact, clarity, modernity, approachability, geometric, rounded, sturdy, high impact, open counters.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are uniform and dense, with minimal modulation and crisp terminals, producing solid silhouettes and strong typographic color. Counters are generally open and circular, and curves (C, G, O, Q, S) read cleanly at display sizes. The lowercase maintains a straightforward, functional construction with a single-storey a and g and a compact, balanced rhythm across words.
Best suited to headlines, posters, and prominent UI or product messaging where a strong, clean sans is needed. Its broad shapes and open counters help maintain clarity in branding, packaging, and signage applications, especially at medium to large sizes.
The overall tone is direct and confident, with a friendly, contemporary softness coming from its round forms and generous spacing. It feels straightforward and readable, projecting a practical modernity rather than a decorative or expressive voice.
The design appears intended to deliver a modern, high-impact sans that stays approachable through geometric rounding and clear, conventional letterforms. It prioritizes bold presence and quick recognition for display and marketing contexts.
Diagonal letters (K, V, W, X, Y) are sturdy and simplified, reinforcing a no-nonsense texture. Numerals are bold and legible, with rounded shapes that harmonize with the letters, and punctuation appears sturdy enough to hold up in heavy text settings.