Sans Normal Osray 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'EquipCondensed' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, approachable, retro, impact, approachability, clarity, headline strength, rounded, soft corners, bouncy, compact, chunky.
A heavy, rounded sans with soft, slightly squared curves and uniformly thick strokes. The shapes feel compact and full, with large counters that stay open despite the dense weight. Terminals are clean and blunt, and the overall geometry leans toward circular/elliptical construction with gentle flattening at joins and ends. Spacing appears steady and readable in text, with sturdy numerals and simple, blocky letterforms that prioritize clarity over refinement.
Well suited for bold headlines, poster typography, and attention-first branding where a friendly but forceful voice is needed. It should work especially well on packaging, signage, and social graphics, and in logos that benefit from rounded solidity and high visual presence.
The font projects a friendly, confident tone with a playful, poster-like presence. Its rounded massing and compact silhouettes create an approachable, slightly retro flavor that feels energetic without becoming quirky or informal to the point of novelty.
Likely designed to deliver maximum impact with warm, rounded forms—combining strong legibility with a soft-edged, approachable personality. The emphasis appears to be on dependable, no-nonsense shapes that hold up at large sizes and reproduce cleanly in simple layouts.
Round letters like O/C/G read as broad and stable, while diagonals (A, V, W, X) are thick and emphatic, giving headlines strong visual rhythm. Lowercase forms are straightforward and sturdy, supporting short to medium text in display contexts where impact matters more than delicacy.