Sans Normal Ihrot 12 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, apps/ui, friendly, playful, modern, casual, soft, approachability, modernity, softness, clarity, rounded, geometric, smooth, open, chunky.
A rounded sans with broad proportions and softly squared terminals. Strokes are monolinear and smooth, with generous curves and wide, open counters that keep letters airy even at heavier sizes. The caps are simple and geometric, while the lowercase follows the same rounded construction with clear, single-storey forms and minimal detailing. Overall spacing and rhythm feel roomy, emphasizing horizontal width and a relaxed, approachable texture in text.
Well-suited to brand identities, headlines, and packaging where a friendly, modern presence is needed. The wide proportions and open shapes also work nicely in UI labels, short paragraphs, and signage at medium-to-large sizes where clarity and warmth are priorities.
The typeface conveys an easygoing, friendly tone with a subtly playful character. Its rounded geometry and wide stance feel contemporary and informal, giving copy a welcoming, non-technical voice that reads as approachable rather than strict or corporate.
Likely designed to provide a contemporary rounded sans that feels approachable and characterful while remaining clean and legible. The emphasis on width, soft terminals, and geometric simplicity suggests an intention to deliver a distinctive display-friendly texture without relying on decorative flourishes.
Round characters (like O/C/G and e) show broad bowls and smooth joins, and diagonals (V/W/X/Y) keep a softened, rounded finish rather than sharp points. Numerals share the same rounded, open construction, reinforcing consistency across alphanumerics.