Sans Normal Neguv 17 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Denostill' by Concepta Digital, 'Prisma Grotesk' by TOMO Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, friendly, retro, sporty, confident, impact, approachability, display, brand presence, clarity, blocky, rounded, heavy, compact, punchy.
A heavy, wide sans with rounded corners and generously filled counters. Strokes are uniform and low-contrast, with compact joins that create a chunky, steady texture. Curves are built from broad circular/elliptical forms, while terminals are blunt and slightly softened rather than sharp. The overall rhythm is sturdy and even, with a large footprint per letter and strong horizontal presence in text.
Best suited for display work where maximum impact is needed: headlines, posters, large-scale signage, and bold brand marks. The wide proportions and dense color also work well for packaging and apparel graphics, where a strong, friendly presence is desirable. In longer setting, it performs best at larger sizes where the chunky texture remains clear.
The font reads as confident and approachable, with a playful retro-sports energy. Its rounded massing and blunt endings feel friendly rather than aggressive, while the weight and width project impact and certainty. The tone suits bold statements and attention-grabbing messaging.
The design appears intended to deliver a broad, high-impact sans voice with softened geometry for approachability. It prioritizes strong silhouette, consistent weight, and clean, rounded forms to create a versatile display style that feels both modern and nostalgically sporty.
Numerals are similarly heavy and open, maintaining consistent color and width across the set. The lowercase shows simple, sturdy constructions with minimal modulation, keeping forms highly legible at display sizes and producing dense, impactful lines in paragraphs of large text.