Sans Normal Mygov 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Crique Grotesk' and 'Frygia' by Stawix and 'Samplex' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, punchy, playful, impact, approachability, retro display, clarity, rounded, compact counters, blocky, soft corners, high impact.
A heavy, rounded sans with broad proportions and dense, compact counters. Strokes stay consistently thick with smooth curvature and softly squared terminals, giving letters a sturdy, blocklike presence without sharp edges. The lowercase is simple and workmanlike with single‑storey forms where expected (notably a and g), while the numerals are chunky and highly uniform, prioritizing silhouette clarity over interior space.
Best suited to headlines and short, high-impact copy where its weight and rounded forms can carry personality—posters, branding marks, packaging, and attention-grabbing signage. It can work for brief interface labels or callouts when set with extra spacing, but its dense counters make it less comfortable for extended reading.
The overall tone is confident and approachable, combining a sturdy headline weight with a slightly retro, playful warmth. Its rounded geometry reads friendly rather than aggressive, making it feel energetic and emphatic without looking technical or austere.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—favoring bold silhouettes, simple construction, and consistent stroke behavior for strong recognition in display settings.
The tight counters and heavy joins make the font visually dense, especially in letters like B, 8, and 9, which can darken quickly in longer text. The bold, even rhythm produces strong word shapes and clear top/bottom silhouettes, but benefits from generous tracking and line spacing to avoid crowding at smaller sizes.