Sans Normal Hogas 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, branding, clean, friendly, contemporary, approachable, neutral, legibility, versatility, modern utility, tone softening, rounded, open, airy, smooth, monolinear.
A clean, monolinear sans with softly rounded terminals and smooth, circular curves. Proportions lean slightly narrow with generous internal counters and open apertures, giving an airy texture in text. Joins are crisp but not sharp, and the overall geometry feels built from simple arcs and straight strokes with consistent rhythm across capitals, lowercase, and figures. The numerals share the same rounded, even construction, and the lowercase shows a compact, tidy structure that stays clear at display and text sizes.
Well-suited to interface copy and product typography where clean forms and even rhythm help readability. It also fits editorial layouts, informational graphics, and wayfinding-style signage that benefits from open counters and straightforward letterforms. For branding, it works best when a neutral, contemporary voice is needed rather than a strongly stylized statement.
The tone is modern and approachable, projecting clarity without feeling clinical. Rounded endings and open forms add a mild friendliness, making it feel easygoing and unobtrusive in continuous reading.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistency, using rounded construction to soften the tone while keeping the overall silhouette simple and efficient.
In the sample text, spacing appears even and well-balanced, supporting a smooth line flow. The shapes favor legibility through open bowls and uncomplicated silhouettes, with a restrained, systematic character that stays consistent across the set.