Sans Normal Obrav 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Panton Rust' by Fontfabric, 'Frygia' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, sporty, retro, punchy, impact, approachability, display strength, clarity, rounded, compact, blocky, soft corners, high impact.
A heavy, compact sans with rounded construction and softly blunted terminals. Counters are generally small for the weight, with smooth, circular bowls and minimal stroke modulation that keeps color even across lines. Uppercase forms feel stout and stable, while lowercase shows simplified, single-storey shapes (notably a and g) and short extenders, reinforcing a dense, billboard-ready texture. Numerals are wide and robust, with large inner counters on forms like 8 and 0 and a generally geometric, built-from-ovals rhythm.
Best suited for headlines and short copy where bold presence is the goal—posters, signage, packaging, and logo/wordmark work. It can also support brief statements or callouts in layouts, where its compact rhythm and rounded shapes provide a clear, friendly emphasis.
The overall tone is confident and approachable, combining a friendly roundness with assertive mass. It reads as energetic and slightly retro, lending a sporty, poster-like presence without feeling sharp or technical.
The font appears designed to deliver maximum impact with a warm, rounded voice: a sturdy, geometric sans meant to hold attention in display settings while staying approachable and easy to read at large sizes.
The design favors strong silhouettes and consistent weight over delicate detail, producing a solid, dark typographic color in paragraphs. Spacing appears tuned for tight, impactful setting, and the round geometry helps maintain legibility at larger display sizes despite the dense counters.