Sans Normal Okkol 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Urbane' by Device, 'Arco Perpetuo Pro' by Hanken Design Co., 'Gallinari' by Jehoo Creative, and 'Arbeit Pro' by Studio Few (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, straightforward, display impact, modern branding, clear signage, simple geometry, approachable tone, geometric, rounded, monoline, open apertures, smooth curves.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. Letterforms are built from broad circular and elliptical shapes with crisp, straight terminals, producing a clean, solid silhouette. Counters are generous and apertures stay relatively open, aiding legibility at display sizes, while the overall spacing and proportions feel stable and even. The lowercase shows single-storey construction for the a and g, and the numerals follow the same sturdy, rounded structure with clear differentiation and consistent stroke presence.
Well-suited for bold headlines, brand marks, and short marketing copy where a strong, modern presence is needed. It can also work for signage and packaging thanks to its open shapes and clear character differentiation, especially at medium-to-large sizes.
The tone is modern and approachable, balancing a friendly roundness with a confident, no-nonsense weight. Its shapes feel contemporary and practical rather than ornate, giving text a straightforward, dependable voice that can still read as welcoming.
The font appears intended as a contemporary, geometric workhorse for display-led typography—prioritizing strong silhouettes, clean construction, and easy readability while keeping a friendly, rounded character.
The design favors broad curves and simplified joins, which helps it stay clear when set large and gives headlines a strong, graphic presence. The punctuation and basic forms shown maintain the same sturdy, minimal detailing, reinforcing a cohesive, utilitarian rhythm.