Sans Normal Lagor 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, punchy, impact, speed, modernity, approachability, slanted, rounded, blocky, compact counters, soft corners.
A heavy, slanted sans with broad proportions and a smooth, rounded skeleton. Strokes are strongly uniform, with little visible modulation, and the joins and terminals read clean and modern. Counters tend to be compact (notably in B, P, R, a, e), giving the face a dense, impact-oriented texture, while rounded bowls (O, C, G, o, e) keep it friendly rather than rigid. The overall rhythm is steady and bold, with sturdy diagonals in A, K, M, N, V, W, and a straightforward, readable numeral set.
This face is best suited to short-to-medium display settings where impact matters—headlines, hero text, posters, and bold campaign graphics. It can also work well for branding and packaging that needs a fast, contemporary voice, especially in sports, fitness, and tech-adjacent contexts.
The font conveys speed and forward motion through its consistent slant and wide stance, producing an assertive, athletic tone. Its rounded construction softens the aggression of the weight, landing on a contemporary, approachable confidence that feels suited to high-energy branding.
The design appears intended to deliver maximum presence with a streamlined, contemporary sans structure—combining a strong, wide footprint with an energetic slant and rounded geometry for approachable impact.
The italic angle is applied consistently across uppercase, lowercase, and figures, helping the type feel unified in text. Forms avoid decorative quirks, relying instead on mass, angle, and spacing to create personality; this makes the style feel versatile while still unmistakably bold.