Sans Superellipse Lomed 10 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Trade Gothic Next Soft Rounded' by Linotype, and 'RF Rufo' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, retro, playful, approachable, quirky, impact, friendliness, compactness, display clarity, modern-retro, rounded, soft, compact, chunky, condensed.
A compact, heavy sans with rounded-rectangle construction and consistently softened corners. Strokes are monolinear with minimal modulation, creating a clean, even color and strong vertical emphasis. Curves tend toward superelliptical bowls and terminals, while joins stay smooth and sturdy; counters are moderately tight, reinforcing a dense, poster-ready texture. The lowercase is prominent and sturdy, with short extenders relative to the body and a generally compact rhythm across words.
Best suited to short-to-medium text at display sizes where its condensed, rounded forms can deliver high impact without feeling harsh. It works well for branding and packaging that benefit from a friendly, contemporary-retro voice, and for posters or signage needing strong legibility and a compact footprint.
The rounded geometry and chunky proportions give the face an approachable, slightly retro tone—confident and friendly rather than severe. Its condensed stance and bold presence read as playful and energetic, well-suited to upbeat messaging where warmth and impact are both needed.
The design appears intended to combine a dense, space-saving footprint with soft, rounded geometry for a welcoming display sans. It emphasizes uniform stroke weight and rounded-rectangle shaping to create a consistent, modern look with a playful edge.
Round dots and rounded terminals keep punctuation and small details coherent with the overall soft construction. The numerals match the letterforms’ compact, rounded feel, maintaining a consistent silhouette and weight for mixed alphanumeric settings.