Sans Normal Nodif 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Afical' by Formatype Foundry; 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Georgian' by Linotype; 'Arial' by Monotype; 'M Ying Hei HK' by Monotype HK; 'Nimbus Sans Novus' by URW Type Foundry; and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, impactful, modern, playful, strong presence, modern clarity, display impact, approachability, geometric, blunt terminals, rounded bowls, large counters, high legibility.
A heavy, geometric sans with broad proportions and substantial stroke weight. Curves are built from round, near-circular bowls with clean joins, while straight strokes end in blunt, squared terminals. The letterforms keep generous internal counters for clarity, and the overall rhythm feels steady and solid, with simple, unmodulated shapes and minimal detailing.
Best suited to display settings where strong presence and quick readability matter, such as headlines, posters, logos, and bold brand systems. It also works well for short UI labels or signage when a clear, commanding voice is needed, though it may feel heavy for long-form text.
The tone is bold and outgoing, reading as modern and approachable rather than formal. Its chunky construction and open counters give it a friendly, poster-ready energy with a straightforward, no-nonsense presence.
The design appears intended to deliver maximum impact with simple geometric construction, prioritizing legibility at large sizes and a contemporary, approachable voice for branding and promotional typography.
The lowercase shows single-storey forms (notably a and g), reinforcing a contemporary, geometric feel. Numerals follow the same sturdy construction, and the punctuation in the sample text maintains the same strong, utilitarian character.