Serif Other Wila 10 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, editorial display, retro, sporty, assertive, playful, theatrical, impact, retro display, brand voice, headline emphasis, poster presence, bracketed, flared, bulbous, curvy, compact counters.
A heavy, display-oriented serif with pronounced contrast between thick main strokes and finer interior joins, paired with strongly bracketed, flared serifs. The letterforms are broad and sturdy, with rounded shoulders and scooped, teardrop-like terminals that create a soft, swollen silhouette. Counters tend to be compact, and several shapes show lively, slightly asymmetric cuts (notably in diagonals and curved joins), giving the face a carved, poster-like feel. Numerals follow the same chunky, sculpted logic, emphasizing bold bowls and tight interior space for maximum impact.
Best suited for large-scale headlines, posters, and promotional typography where strong black shapes are an advantage. It can work well for packaging and branding that wants a bold vintage voice, and for editorial display settings such as section openers, pull quotes, or mastheads.
The overall tone reads confident and attention-grabbing, with a distinctly retro flair. Its curvy, scooped details add a playful, theatrical energy that can feel sporty or carnival-like depending on color and layout. The heavy weight and decorative serif treatment communicate boldness and a sense of fun rather than restraint.
The design appears intended to deliver maximum visual presence through chunky proportions, flared serifs, and sculpted, high-contrast detailing. It prioritizes personality and impact over neutrality, aiming to evoke a vintage display tradition while remaining highly legible at headline sizes.
In the sample text, the dense color and tight counters make it happiest at larger sizes, where the sculpted joints and flared serifs remain clear. The rhythm is energetic and slightly irregular in a deliberate, decorative way, which helps short phrases feel lively but can make extended paragraphs feel visually heavy.