Sans Superellipse Irty 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, athletic, industrial, retro, assertive, playful, impact, branding, headline, modular geometry, blocky, rounded, compact, punchy, chunky.
A heavy, compact sans with rounded-rectangle construction and broad, flattened curves. Corners are consistently softened while terminals stay blunt, producing sturdy silhouettes and tight interior counters. The stroke weight feels even across the design, with minimal modulation and a squared, geometric rhythm that keeps letters dense and highly graphic. Numerals follow the same chunky, superelliptical logic, reading clearly at display sizes.
Best suited for large-scale display work where impact matters: posters, headlines, athletic identities, bold packaging, and signage. It also works well for short bursts of text such as badges, labels, and UI hero titles, where its dense letterforms can be used to create strong typographic blocks.
The font projects a loud, confident tone—part sports headline, part industrial signage—with a slightly retro, arcade-like friendliness from its rounded corners. Its dense shapes and tight counters make it feel forceful and attention-grabbing rather than delicate or editorial.
The design appears intended to deliver maximum visual punch with a cohesive rounded-rectilinear system, prioritizing bold presence, sturdy legibility, and a contemporary-leaning retro flavor for branding and display typography.
Round letters like O and Q skew toward squarish ovals, reinforcing a modular, engineered feel. Curves and diagonals (notably in S, C, and V/W forms) are simplified into bold, stable geometry, which helps maintain consistency across mixed-case settings.