Sans Normal Omdag 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Neue Haas Grotesk Text' by Linotype, 'MVB Embarcadero' by MVB, 'Interval Sans Pro' by Mostardesign, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, straightforward, punchy, impact, clarity, modernity, approachability, geometric, rounded, blocky, sturdy, clean.
A heavy, geometric sans with broad proportions and large interior counters that keep shapes open at display sizes. Strokes are uniform and low-contrast, with smooth, near-circular bowls (notably in O, C, and G) and crisply cut terminals. Curves and straight segments meet cleanly, giving letters a solid, engineered feel; diagonals (V, W, X, Y) are wide and stable, while the lowercase shows single-storey forms (a, g) and compact joins in m and n. Numerals are rounded and substantial, with clear, simple construction and strong vertical presence.
This face works best where immediate impact and legibility are priorities: headlines, brand marks, packaging fronts, and short-form advertising copy. Its broad stance and open counters also suit signage and wayfinding at larger sizes, and it can carry bold UI or hero text when a strong, modern presence is needed.
The overall tone is assertive and contemporary, projecting clarity and reliability without feeling cold. Its round geometry and generous counters add approachability, while the weight and width deliver a strong, attention-grabbing voice suited to bold messaging.
The design appears intended to deliver a contemporary, geometric sans voice optimized for bold display use—combining round, friendly forms with a firm, stable rhythm for clear, confident communication.
In the sample text, the large weight and wide set create high impact and strong word shapes, especially in headlines. The ampersand follows the same heavy, simplified logic as the letters, and punctuation appears straightforward and sturdy, supporting dense, poster-like composition.