Sans Normal Bolup 18 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' and 'BR Sonoma' by Brink, 'Altone' by Eko Bimantara, 'Marlin Soft' by FontMesa, and 'Pelinka' by Jehoo Creative (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, straightforward, clarity, versatility, contemporary, accessibility, open apertures, generous spacing, round terminals, geometric leaning, balanced proportions.
This typeface is a clean sans with predominantly rounded, circular construction and smooth joins. Strokes are uniform with minimal modulation, and curves are broad and even, giving letters like C, O, and S a consistent, steady rhythm. Uppercase forms are simple and well-proportioned, while lowercase shapes stay compact and readable with open counters and clear apertures; the single-storey a and g reinforce a contemporary, simplified structure. Numerals match the letterforms with rounded bowls and plain, legible silhouettes.
It suits interfaces, product copy, and corporate or startup branding where a neutral, contemporary sans is needed. The open shapes and even rhythm make it a solid choice for headings, short paragraphs, wayfinding, and presentation materials where quick recognition matters.
The overall tone is modern and approachable, aiming for clarity rather than personality-driven flair. Its rounded geometry softens the voice slightly, keeping it friendly while still feeling businesslike and restrained.
The design appears intended as a practical, modern workhorse sans with geometric influence—prioritizing clean construction, consistent rhythm, and easy readability in everyday layouts.
The sample text shows stable color in paragraphs, with comfortable internal space and clean word shapes that hold up at larger display sizes as well as text settings. Round punctuation and straightforward joins contribute to a tidy, consistent texture across mixed-case lines.