Sans Normal Rolab 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Gremlin' by Hazztype, 'Asterone' by Letterhend, 'Otoiwo Grotesk' by Pepper Type, and 'Exalted Wide' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, retro, approachable, chunky, high impact, friendly display, brand warmth, soft geometry, rounded, soft, geometric, blunt, compact.
A heavy, rounded sans with soft corners and broad, open counters. Curves are built from smooth, near-circular bowls, while joins and terminals are clean and blunt rather than tapered. The lowercase shows single-storey forms (notably a and g), a short-shouldered r, and a sturdy, symmetrical rhythm; the overall texture is dense and even, with generous interior spaces that keep the shapes from clogging. Figures follow the same bulbous geometry, with simple, sturdy construction and rounded endings.
Best suited to headlines, logos, packaging, and signage where a bold, friendly personality is needed. It performs well in short bursts of copy—titles, labels, and calls-to-action—where its rounded, chunky shapes can carry visual weight without becoming harsh.
The overall tone is warm and upbeat, with a slightly retro, sign-like friendliness. Its inflated shapes and softened corners read as approachable and informal rather than technical or austere, lending a cheerful, attention-getting voice.
The design appears intended to provide a high-impact, approachable display sans that feels contemporary yet nostalgically rounded. Its consistent soft geometry and open counters suggest an emphasis on legibility at larger sizes and a welcoming, playful brand voice.
In text, the bold massing creates strong word silhouettes and high presence; the wide, rounded forms favor display sizes and short lines. The punctuation and dots (such as on i/j) appear as simple, round elements that match the soft geometry.