Sans Normal Uhkeh 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to '403 Grotesk' by 403TF, 'Acumin' by Adobe, 'Afical' by Formatype Foundry, 'Sixta' by Hoftype, and 'Moderna Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, clean, pragmatic, clarity, impact, modernity, approachability, high impact, open counters, rounded terminals, compact joins, even rhythm.
This typeface presents a sturdy, contemporary sans structure with broad proportions and substantial weight. Curves are smooth and generously rounded, while verticals and horizontals remain crisp, creating clear internal spaces and an even typographic color. Letterforms show open apertures and simplified geometry, with a single-storey lowercase “a” and “g” that reinforce a straightforward, utilitarian construction. Numerals are robust and legible, with rounded bowls and stable baselines that match the overall rhythm.
Its weight and broad stance make it effective for headlines and short-form text where impact and clarity are priorities. It also suits branding, packaging, and signage applications that benefit from bold readability and a contemporary, friendly tone.
The overall tone feels confident and approachable, pairing a contemporary, no-nonsense voice with a friendly softness from its rounded curves. Its strong presence reads as direct and energetic without turning decorative, making it well suited to clear, assertive messaging.
The design appears intended as a modern, high-impact sans for clear communication, prioritizing strong silhouettes, open counters, and consistent rhythm for reliable legibility in display and prominent UI or marketing contexts.
The design maintains consistent stroke behavior across straight and curved elements, producing a solid, uniform texture in paragraph settings. The shapes lean toward broad, readable silhouettes that keep counters open and reduce visual clutter at larger sizes.