Sans Normal Mamag 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Refrankt' by Groteskly Yours, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, energetic, assertive, retro, modern, impact, speed, attention, branding, display, rounded, slanted, compact joins, soft corners, high impact.
A heavy, slanted sans with broad proportions and rounded, continuous curves. Letterforms show smooth, elliptical bowls and softened terminals, with joins that stay compact and sturdy rather than spindly. The stroke treatment reads largely uniform, producing solid black shapes with clear counters; apertures are moderately open, and the overall rhythm is tight and cohesive. Numerals and capitals carry the same wide, weighty stance, giving the set a consistent, blocky silhouette while maintaining a friendly roundness.
Best suited for display work where bold, fast-moving emphasis is desired: headlines, posters, sports and fitness branding, promotional graphics, and packaging. It can also work for short callouts and UI hero text where a strong typographic voice is needed, but it is less ideal for extended body copy due to its heavy color and wide set.
The font projects speed and punch—confident, energetic, and built for impact. Its combination of strong mass and rounded forms gives it a sporty, slightly retro tone that still feels contemporary and clean.
The design appears intended to deliver a high-impact, energetic sans voice with a forward-leaning stance and rounded construction. It prioritizes bold presence and clear, unified shapes for attention-grabbing display typography.
In text settings the dark color and forward slant create a strong horizontal drive, emphasizing headlines and short phrases. The wide footprint and dense weight suggest careful spacing is important to avoid crowding at smaller sizes or in long lines.