Sans Normal Maloh 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'JHC Mirko' by Jehoo Creative and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, signage, sporty, energetic, assertive, modern, dynamic, impact, motion, visibility, branding, emphasis, slanted, rounded, compact counters, sturdy, blocky.
A heavy, right-slanted sans with wide proportions and rounded, smoothly drawn bowls. Strokes are thick and relatively even, with gentle modulation and softened joins that keep the forms from feeling harsh despite the mass. The lowercase has a tall x-height and compact internal counters, creating dense, high-impact word shapes; terminals are mostly blunt or subtly angled, and the overall rhythm leans forward with a consistent italic shear. Numerals follow the same broad, weighty construction, with the “0” and “8” notably full and rounded.
Best suited to large-scale applications where impact and speed are desirable, such as sports identities, promotional headlines, posters, packaging fronts, and attention-grabbing signage. It can work for short bursts of display copy, but its dense color and wide set make it less ideal for extended reading at smaller sizes.
The tone is fast and forceful—confident, sporty, and built to project momentum. Its slant and wide stance read as energetic and modern, with a friendly edge from the rounded curves while still feeling bold and commanding.
The design appears intended to deliver maximum visibility and motion through a bold, forward-leaning construction and wide stance, while maintaining approachability via rounded, geometric curves. It prioritizes strong silhouettes and brandable word shapes over quiet, text-oriented neutrality.
In text settings, the combination of wide letters and tight counters produces strong, dark lines and prominent silhouettes. The uppercase feels especially poster-like, while the lowercase remains highly assertive due to the tall x-height and heavy weight.