Sans Normal Kidob 7 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Daimito' by Blaze Type; 'Bizmo' by Eko Bimantara; 'FF Clan', 'FF Good', and 'FF Good Headline' by FontFont; 'Echoes Sans' by Glen Jan; and 'Ava Grand' by Matt Chansky (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, friendly, impact, motion, modernity, approachability, display, rounded, oblique, chunky, compact, soft corners.
A heavy, oblique sans with broad proportions and rounded construction. Strokes are consistently thick with minimal modulation, and curves are smooth and generous, giving counters a clean, open feel at display sizes. Terminals are mostly blunt but softened by rounding, and the overall rhythm is energetic, driven by the forward slant and wide letterforms. The lowercase shows single-storey forms (notably a and g), short-to-moderate ascenders, and compact joins that keep words dense and punchy.
This font is best for bold headlines, branding, and short-form copy where impact matters—such as sports and fitness identities, event promotions, packaging, and attention-grabbing digital graphics. It can also work for large, punchy UI moments (e.g., hero banners or promotional tiles) when set with comfortable spacing.
The tone is assertive and fast-moving, with a contemporary, athletic flavor. Its wide, rounded shapes feel approachable rather than sharp, balancing impact with friendliness. The strong slant adds urgency and motion, making it well suited to messaging that wants to feel active and confident.
The design appears intended to deliver maximum presence with a sense of motion, combining wide, rounded geometry with a strong oblique stance for energetic display typography. It prioritizes bold recognition and a contemporary feel over quiet, text-centric neutrality.
In the samples, the weight and width create high visual presence and tight internal spacing, so it reads best when given a bit of breathing room in tracking and line spacing. Numerals are sturdy and clear, matching the rounded, forward-leaning style of the letters.