Sans Normal Liroh 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Panton' by Fontfabric, 'Neusa Neu' by Inhouse Type, 'Hidone' by RantauType, 'NeoGram' by The Northern Block, 'Betm' by Typesketchbook, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, punchy, modern, confident, impact, motion, attention, branding, display, slanted, rounded, geometric, compact, blocky.
A heavy, forward-slanted sans with rounded, geometric construction and broadly even stroke thickness. Counters are relatively tight and apertures are modest, giving the forms a compact, high-impact silhouette. Terminals are clean and mostly squared-off, while curves stay smooth and controlled, producing a sturdy rhythm in both uppercase and lowercase. Numerals follow the same solid, simplified approach, with large shapes and minimal detailing for strong presence.
Best suited to headlines, posters, and promotional graphics where a strong, slanted sans can convey speed and impact. It works well for sports and fitness branding, attention-grabbing packaging, and social media advertising, especially when set at larger sizes with generous spacing.
The overall tone is fast and assertive, with an athletic, display-driven energy. Its dense shapes and pronounced slant read as dynamic and contemporary, emphasizing motion and emphasis over delicacy.
The design appears intended to deliver a bold, motion-forward sans that reads instantly and projects confidence. Its simplified geometry and compact counters prioritize visual punch and brandable shapes for display use.
The font maintains consistent weight and curvature across the set, which helps it hold together in short bursts of text. In longer passages the tight counters and dense color can make it feel loud, but that intensity is part of its character.