Sans Normal Kelis 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gigans' by Artisticandunique, 'Ciutadella' by Emtype Foundry, 'ITC Conduit' by ITC, 'Moderna Condensed' by Los Andes, 'PF Handbook Pro' by Parachute, 'Conthey' and 'Interlaken' by ROHH, and 'Karlsen' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, assertive, modern, urban, impact, momentum, attention, branding, clarity, slanted, rounded, heavy, compact, punchy.
A heavy, slanted sans with rounded geometry and smooth, low-contrast strokes. Forms feel compact and tightly drawn, with broad curves and firm terminals that keep counters open despite the weight. The italic angle is consistent across capitals, lowercase, and figures, producing a forward-leaning rhythm; diagonals and joins are sturdy, and curves dominate over sharp corners for a cohesive, contemporary texture.
Best suited to headlines and short bursts of copy where impact and speed are desirable—such as sports branding, event promotion, posters, and bold packaging statements. It can also work for UI hero text or social advertising where a strong, forward-leaning voice helps grab attention, while longer passages may feel dense due to the weight.
The overall tone is energetic and forceful, with a sporty, action-oriented slant that reads fast and confident. Its bold presence and rounded shapes give it a friendly toughness—more athletic and promotional than formal or delicate.
The design appears intended to deliver maximum impact in a compact, italicized sans form—combining rounded modern shapes with a strong forward slant to suggest motion and urgency. It prioritizes bold presence and clear silhouettes for promotional and branding contexts.
Uppercase letters look wide and stable with simple, no-nonsense construction, while lowercase maintains clear differentiation (single-storey forms and rounded bowls) for strong legibility at display sizes. Numerals are similarly weighty and slanted, matching the alphabet’s momentum and maintaining a consistent color in mixed text.