Sans Normal Madih 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, dynamic, confident, modern, impactful, emphasis, motion, attention, branding, impact, oblique, rounded, chunky, geometric, soft corners.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes are monolinear and dense, with rounded joins and softly squared terminals that keep the silhouettes smooth despite the weight. The overall rhythm is wide and steady, with open, circular bowls (notably in O/C/G) and simplified, sturdy constructions that favor clarity over detail. Numerals and caps carry the same forward slant and blocky presence, creating a consistent, punchy texture in text.
Best suited for short, high-impact settings such as headlines, posters, sports and fitness branding, and bold logo wordmarks where the forward slant reinforces motion. It can also work for packaging callouts and promotional graphics that need a strong, modern presence.
The slanted, oversized forms project speed and momentum, giving the face a sporty, headline-driven attitude. Its thick, rounded geometry reads as confident and contemporary, with an energetic tone suited to attention-grabbing messaging rather than quiet reading.
The design appears intended as a forceful, modern display sans that combines wide, rounded geometry with a strong oblique stance to communicate speed, strength, and immediacy. Its simplified shapes and heavy color suggest prioritizing instant recognition and visual punch in marketing and branding contexts.
At display sizes the letterforms feel cohesive and highly legible, but the tight counters and heavy mass can build strong color in longer lines. The oblique angle is pronounced, which amplifies motion and emphasis in short phrases and branding-style lockups.