Sans Superellipse Hurun 2 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Bolton' by Fenotype, 'Evanston Alehouse' by Kimmy Design, 'Tolyer' by Typesketchbook, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, industrial, sporty, retro, impact, compactness, clarity, cohesion, blocky, compact, rounded, sturdy, punchy.
A compact, heavy display sans built from squared-off curves and rounded-rectangle geometry. Strokes are consistently thick with minimal modulation, producing solid silhouettes and a tight, efficient rhythm. Terminals are mostly flat and blunt, while bowls and counters lean toward superelliptical forms, keeping round letters like O, C, and G sturdy and closed-in. The lowercase is similarly weighty with short extenders and robust joins, and the numerals follow the same chunky, simplified construction for strong uniform color in text.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and bold editorial callouts. It also fits athletic, industrial, and product-forward branding where compact width and strong presence help maximize legibility and shelf impact.
The overall tone is bold and no-nonsense, with a utilitarian toughness that reads as energetic and confident. Its rounded-rect forms add a friendly, slightly retro flavor, while the dense blackness keeps it emphatic and attention-grabbing.
The design appears intended to deliver maximum visual punch in limited horizontal space, using a consistent, squared-rounded construction to stay cohesive across caps, lowercase, and numerals. It prioritizes bold readability and a strong graphic voice over delicate detail.
Counters are relatively small for the weight, which increases impact but can reduce clarity at smaller sizes. The design’s tight proportions and blunt detailing emphasize mass and stability, making it feel engineered rather than calligraphic.