Sans Faceted Umni 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Square 721' by Bitstream; 'Arian', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Bi Bi' by Naghi Naghachian; and 'Eurostile SB' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, gaming ui, techy, industrial, futuristic, assertive, sporty, impact, modernize, industrialize, sci-fi feel, brandability, angular, faceted, chamfered, blocky, geometric.
This typeface is built from chunky, geometric strokes with sharp chamfered corners and faceted cuts that replace most curves with straight segments. Counters are compact and often squared-off (notably in O/0 and D), while diagonal joins are crisp and mechanical, giving letters a carved, planar feel. The overall rhythm is tight and dense, with broad capitals and sturdy lowercase forms that keep a consistent, modular silhouette; numerals follow the same cut-corner logic for a cohesive set. Terminals tend to end in flat slabs or angled nicks, and apertures are generally small, emphasizing mass and solidity.
Best suited to headline and display work where its angular construction and dense weight can be appreciated—such as posters, title cards, esports/sports identities, product branding, and tech-forward packaging. It can also work for short UI labels in gaming or industrial interfaces, but longer body text may feel visually heavy due to the compact apertures and strong texture.
The tone reads modern and engineered—suggesting speed, machinery, and digital hardware aesthetics. Its faceted construction adds a sci‑fi edge while the heavy, compact shapes communicate strength and impact. Overall it feels utilitarian and confident rather than friendly or delicate.
The font appears designed to translate a hard-edged, faceted industrial aesthetic into a clean sans structure, prioritizing impact and a mechanical, engineered voice. Its consistent chamfer language suggests an intention to look machined and modern while remaining legible at display sizes.
The design relies on repeated chamfers and straight-edge geometry, which helps maintain clarity in display settings while giving the text a distinctive, branded texture. The squared counters and frequent corner cuts create strong patterning across words, especially in all-caps, where the silhouette becomes highly architectural.