Sans Normal Alkir 7 is a regular weight, very wide, medium contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont (names referenced only for comparison).
Keywords: headlines, branding, signage, ui, posters, modern, tech, clean, friendly, confident, clarity, modernity, versatility, geometric, open apertures, rounded corners, high legibility, spacious.
A very wide, geometric sans with broad proportions and generous internal space. Strokes are largely monolinear with subtly rounded joins and corners, producing smooth, even contours rather than sharp, angular terminals. Round letters are built from near-circular forms with open counters, while straight-sided letters maintain a consistent, sturdy rhythm. The lowercase shows a tall x-height and compact ascenders/descenders, keeping word shapes dense vertically but expansive horizontally; numerals follow the same wide, stable construction.
Well-suited to headlines, logos, and brand systems that want a modern, expansive presence. The open counters and large x-height also make it a solid choice for UI titles, navigation, and short blocks of copy where clarity and a clean, contemporary voice are desired. Its width can help fill space in posters, packaging, and signage without resorting to heavier weights.
The overall tone is contemporary and straightforward, with a calm, engineered feel. Its broad stance and clean geometry read as confident and slightly tech-forward, while the soft rounding keeps it approachable rather than austere.
The design appears intended to deliver a neutral-to-modern voice with strong readability and a broad, architectural footprint. By combining geometric construction with softened detailing, it aims for versatility across digital interfaces and bold display settings while maintaining an approachable character.
Spacing appears intentionally generous, and the wide letterforms create a strong horizontal flow in text. Distinct, simple shapes in forms like the single-storey-style a and the open e/c contribute to clarity at display and large text sizes.