Sans Normal Jedut 5 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, sporty, confident, dynamic, friendly, impact, momentum, modernity, clarity, oblique, rounded, geometric, tapered joins, open apertures.
This is an oblique sans with a broad footprint and substantial stroke weight, built from smooth, geometric curves and straight segments. The slant is consistent across capitals, lowercase, and figures, creating a forward-leaning rhythm. Round letters (O, C, G, e) are clean and elliptical, while joins and terminals tend to feel slightly tapered and streamlined rather than blunt. Counters are generous for the weight, apertures stay fairly open, and overall spacing reads even and stable, supporting large-scale display use as well as shorter text blocks.
It suits brand marks and identity systems that want a modern, energetic voice, and it performs well in headlines, posters, and large-format graphics where width and slant can add momentum. The sturdy shapes and open forms also make it a good fit for packaging and short, high-impact signage.
The overall tone is energetic and contemporary, with a streamlined, motion-oriented feel driven by the slant and wide proportions. It comes across as confident and approachable rather than technical, balancing solidity with a sporty sense of speed.
The design appears intended to deliver a bold, forward-leaning sans with wide, geometric proportions for high-impact communication. Its consistent slant and smooth construction suggest a focus on clarity and motion in display settings while remaining legible in brief passages.
Figures are wide and clear, with smooth curves and a consistent oblique stance that matches the letters. The uppercase set feels strong and compact in detail, while the lowercase maintains friendly, rounded forms with straightforward construction and minimal stylistic quirks.