Sans Normal Amdun 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Caribantu Grotesque' by Lamatype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, modern, neutral, clean, friendly, legibility, versatility, neutrality, modernity, geometric, even, open, crisp, straight-sided.
A clean sans with largely geometric construction and smooth, continuous curves paired with straight stems. The stroke weight appears even throughout, with minimal modulation and crisp terminals. Counters are open and round (notably in C, O, e, and o), and overall proportions feel balanced with moderate apertures and steady sidebearings that produce a consistent rhythm. Uppercase forms are simple and stable, while lowercase maintains clear, straightforward shapes with single-storey a and g and a compact, utilitarian l and t.
This font fits general-purpose typography where clarity and neutrality are important, such as UI labels, product copy, and editorial text at small to medium sizes. Its steady rhythm and open counters also support wayfinding and signage, and it can serve as a clean baseline for modern branding systems.
The overall tone is contemporary and unpretentious, aiming for clarity over personality. Rounded curves and open counters lend a mild friendliness, while the restrained, systematic drawing keeps it professional and calm.
The design appears intended as a versatile, everyday sans that stays out of the way: modern shapes, predictable spacing, and highly legible letterforms. It favors broad usability across print and screen rather than expressive or display-driven character.
Numerals are simple and readable with contemporary shapes and smooth curves, suitable for mixed text and interface contexts. The forms prioritize legibility through clear interior space and uncomplicated joins, with no decorative features competing for attention.