Sans Normal Iske 7 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'BB Torsos Pro' by Bold Studio, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, and 'Favela' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, playful, retro, friendly, punchy, impact, approachability, display legibility, retro flavor, blocky, rounded, heavy, compact counters, soft corners.
A heavy, wide sans with rounded terminals and strongly simplified geometry. Strokes are thick and consistent, with compact internal counters that stay open but read as dense at text sizes. Curves are broadly circular and corners are softened, giving the forms a smooth, molded look rather than a sharp, industrial one. The lowercase is large and robust, with short ascenders/descenders relative to the x-height, and overall spacing that feels tight and massy in running text.
Best suited to display settings where maximum presence is needed: headlines, posters, identity marks, packaging, and bold signage. It can work for short bursts of copy or emphasized callouts, but the dense counters and heavy color make long paragraphs feel dark and compact.
The font projects a confident, high-impact voice with a friendly, cartoonish warmth. Its chunky silhouettes and rounded details lean toward a retro display tone—energetic, approachable, and attention-grabbing without feeling aggressive.
The design appears intended to deliver a loud, readable display sans with a soft-edged, rounded personality. It prioritizes instant recognition and visual weight, pairing wide proportions with friendly curves for bold messaging and branding impact.
Round letters like O/C/Q show pronounced weight and small counters, while straight-sided forms like E/F/T read especially sturdy and stable. Numerals follow the same wide, heavy construction and look best when used large, where their internal openings and curves can breathe.