Sans Other Ipmy 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Neo Grotesk' by Fontador, 'Helvetica Now' by Monotype, 'Hint' by ParaType, 'Neue Rational Standard' by René Bieder, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, quirky, retro, bold, friendly, distinctiveness, impact, brand voice, display readability, flared terminals, notched joins, soft corners, ink-trap accents, compact counters.
A heavy, wide sans with mostly monoline strokes and soft, rounded geometry. Many terminals are subtly flared or beveled, and several joins show small notches that read like ink-trap accents, giving the silhouettes a cut-and-carved finish. Bowls are broad and fairly closed, counters are compact, and curves lean toward geometric circles while straight segments stay sturdy and flat. Overall rhythm is lively and slightly irregular in detail, but consistent in weight and spacing, producing a dense, impactful texture in text.
Best suited to headlines, branding, packaging, and poster work where the distinctive notches and flared terminals can be appreciated at moderate to large sizes. It can also work for short, bold passages or callouts when a dense, graphic texture is desirable.
The letterforms convey a playful, slightly mischievous tone—part retro display, part contemporary graphic. The cut-in notches and flared ends add personality and motion, making the font feel attention-grabbing and brand-forward rather than neutral or purely utilitarian.
The design appears intended to be a characterful display sans that stays broadly legible while adding signature detailing. Its sculpted terminals and notched joins suggest a goal of creating a recognizable, energetic voice for brand and editorial emphasis.
Distinctive sculpting appears across capitals and numerals, with occasional sharp interior cuts that create strong highlights in black-on-white settings. The lowercase remains robust and readable, while the overall darkness and tight counters can build a strong “poster” color in paragraphs.