Sans Normal Jemar 3 is a bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Latino Gothic' by Latinotype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, modern, assertive, dynamic, techy, impact, speed, branding, modernization, visibility, oblique, geometric, rounded, blocky, compact.
A heavy, forward-leaning sans with broad proportions and rounded, geometric bowls. Strokes are smooth and clean with softly curved joins and minimal modulation, producing a solid, compact color in text. Counters are relatively tight and apertures are fairly closed (notably in letters like C, S, and e), while terminals tend to feel squared-off rather than calligraphic. The design favors sturdy, slightly condensed internal space and wide overall stance, with simplified forms and consistent rhythm across uppercase, lowercase, and numerals.
Best suited to short-to-medium display settings where impact and motion are desirable, such as headlines, posters, sports and fitness branding, product packaging, and bold UI callouts. It can also work for signage and wayfinding when set with comfortable spacing, where its heavy weight and strong silhouettes support quick recognition.
The overall tone is energetic and forceful, combining a sporty slant with a contemporary, utilitarian voice. It reads as confident and fast-moving, with a slightly industrial edge that feels at home in performance-oriented or tech-adjacent branding.
The design appears intended to deliver high-impact, forward-driving typography with a streamlined, geometric construction. Its wide stance, compact counters, and steady curves suggest a focus on contemporary branding and display communication where strength and momentum are key.
Uppercase forms present strong, stable silhouettes with rounded curves in O/Q and a compact G. Lowercase shows single-storey a and g, and a broad, open-shouldered n/m structure that reinforces the wide stance. Numerals are robust and display-like, with round 0/8 and a prominent horizontal bar through 4 and 5 that adds distinctive texture.