Sans Normal Lomiy 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry; 'Aspira' by Durotype; 'Antebas' by Lafontype; and 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, friendly, punchy, impact, speed, modern branding, display clarity, youthful tone, rounded, geometric, slanted, compact, bold headline.
A heavy, right-slanted sans with broad proportions and smoothly rounded construction. Curves are full and near-circular, terminals are clean and blunt, and counters stay open despite the dense weight. The overall rhythm is steady and geometric, with simple, sturdy joins and minimal stroke modulation; diagonals and bowls read clearly at display sizes. Figures are similarly robust, with rounded shapes (0, 8, 9) feeling especially full and the 1 showing a strong, simplified silhouette.
Best suited to display typography: headlines, posters, and bold brand statements where an energetic, forward-leaning voice is wanted. It also fits sports and fitness contexts, promotional graphics, packaging callouts, and large-format signage where strong silhouettes and rounded geometry help legibility at a distance.
The tone is assertive and upbeat, combining athletic forward motion with approachable roundness. Its slant and mass create a sense of speed and impact, while the soft geometry keeps it friendly rather than aggressive.
The design appears intended as a high-impact, contemporary italic sans that reads fast and loud. Its rounded geometric forms and consistent slant prioritize immediacy and recognizability in short bursts of text.
The spacing in the samples suggests it’s designed to hold together in short, emphatic lines, where the large forms and open counters maintain clarity. The slant is consistent across caps, lowercase, and numerals, helping mixed-case settings feel cohesive.