Sans Normal Amkim 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Qubo' by Hoftype, 'Kaluny Pro' by Muykyta, 'Motiva Sans' by Plau, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, neutral, corporate, friendly, utility, clarity, versatility, contemporary tone, brand neutrality, geometric, rounded, monoline, open apertures, high legibility.
A clean sans serif with largely geometric construction and smooth, round curves paired with straight, vertical terminals. Strokes are even and steady, producing a calm rhythm and consistent color in text. Counters are generous and apertures stay open, while joins and curves remain crisp rather than calligraphic. The uppercase set feels balanced and structured, and the lowercase maintains a straightforward, contemporary skeleton with simple, unembellished forms.
Well suited for UI labels, product and marketing copy, and general-purpose editorial typography where clarity is the priority. Its even stroke weight and open forms make it a good choice for signage, wayfinding-style headings, and presentation decks that need clean, readable type.
The overall tone is modern and neutral, leaning professional and dependable rather than expressive. Rounded bowls and open shapes add a mild friendliness, keeping it approachable for everyday communication. It reads as a practical, contemporary sans suited to clear messaging.
The design intent appears centered on a versatile, contemporary sans for broad everyday use, combining geometric cleanliness with enough warmth to feel approachable. It prioritizes legibility and consistency across uppercase, lowercase, and figures for dependable system-like typography.
Numerals appear clear and sturdy with simple shapes that match the letterforms, supporting interface and informational uses. The sample text shows stable spacing and an even texture at large sizes, suggesting it will hold up well for longer lines and mixed-case settings.