Slab Contrasted Ugda 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF More' by FontFont; 'Capita', 'Cassia', and 'Danton' by Hoftype; 'Mundo Serif' by Monotype; 'Portada' by TypeTogether; and 'Mislab Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, industrial, confident, vintage, sturdy, impact, readability, heritage, utility, authority, blocky, bracketed, ink-trap, high-shouldered, round counters.
A heavy, slab-serif design with broad proportions and a firm, blocky silhouette. The serifs are thick and mostly squared with subtle bracketing, giving joins a slightly softened, carved feel rather than razor-sharp terminals. Strokes show noticeable but controlled contrast, with robust verticals and slightly lighter connecting strokes, and many curves resolve into flattened or squared-off ends. Counters are generous and round, and the overall spacing reads open for a slab, supporting strong word shapes at display sizes while remaining coherent in text.
Best suited to headlines, posters, and branding applications where a strong slab presence is needed. It can also serve in short editorial passages, pull quotes, packaging, and signage, especially where a classic, sturdy texture and clear, weighty letterforms help hold attention.
The tone is assertive and workmanlike, balancing an editorial solidity with a vintage, poster-ready presence. It feels dependable and authoritative, with an industrial practicality that can also read collegiate or heritage depending on color and layout.
Likely designed to deliver a forceful slab-serif voice that remains readable and organized in real-world layouts. The combination of thick slabs, open counters, and controlled contrast suggests an aim for dependable impact—evoking traditional print and utilitarian signage while staying versatile for modern display typography.
The forms favor sturdy geometry over delicacy: arches and bowls are compact and high-shouldered, while diagonals and junctions keep a dense, weight-forward rhythm. Numerals appear equally robust and structured, matching the same squared terminals and heavy slabs for a consistent typographic color across mixed content.