Sans Superellipse Amra 10 is a very bold, very narrow, low contrast, reverse italic, normal x-height font.
Keywords: posters, headlines, logos, packaging, sports branding, retro, punchy, dynamic, assertive, playful, impact, compactness, attention, retro flavor, display styling, condensed, slanted, blocky, rounded, geometric.
A condensed, heavy sans with a pronounced backward slant and a compact, poster-like stance. Strokes are thick and uniform, with squared-off terminals softened by rounded corners, giving many forms a rounded-rectangle feel. Counters are tight and the overall rhythm is dense, with tall proportions and minimal internal space that amplifies weight and impact. Numerals follow the same compact geometry, reading as sturdy and tightly fit rather than delicate or text-oriented.
Best suited for posters, banners, and big typographic headlines where its compact width and heavy color can stack tightly and still command attention. It can work well for logos, badges, packaging, and entertainment or sports branding that benefits from a loud, kinetic voice. Use with generous tracking and ample size when setting longer phrases to keep counters from filling in visually.
The tone feels energetic and slightly mischievous, with a vintage sign-painting and headline sensibility. Its backward lean adds motion and attitude, while the rounded corners keep the voice friendly rather than severe. Overall it projects bold confidence suited to attention-grabbing statements.
The font appears designed to deliver maximum impact in a narrow footprint, combining a bold geometric skeleton with rounded-rectangle shaping and a distinctive backward slant. The intent seems to be a display face that feels fast, catchy, and retro-leaning while remaining clean and sans-serif.
The design favors large-size clarity over small-size comfort: heavy weight, narrow widths, and tight counters create strong silhouettes but can congest in long passages. The slant is a defining stylistic feature that will be most effective when used consistently across a layout or as a deliberate accent.