Sans Superellipse Amwi 2 is a very bold, very narrow, low contrast, reverse italic, tall x-height font.
Keywords: posters, headlines, branding, sportswear, packaging, urgent, industrial, compressed, assertive, retro, impact, space saving, display use, attitude, condensed, heavyweight, slanted, angular, blocky.
A compressed, heavyweight sans with a consistent backward slant and tall proportions. Strokes are broadly uniform with minimal modulation, producing dense, ink-trap-free silhouettes and strong vertical emphasis. Curves tend to resolve into rounded-rectangle shapes rather than circles, while corners and joins often read as blunt and slightly angled, giving the letterforms a cut, chiseled feel. Counters are tight and apertures are relatively narrow, creating a compact rhythm that stays bold and legible at display sizes.
Best suited for headlines, posters, and large-format messaging where compact width and heavy color are assets. It also works well for branding marks, apparel graphics, and packaging that needs a loud, space-efficient voice, especially in short bursts of text rather than extended reading.
The overall tone is forceful and attention-grabbing, combining a poster-like immediacy with a gritty, industrial edge. Its reverse-leaning stance adds a slightly contrarian, high-energy attitude that can feel both retro and contemporary depending on context.
The design appears intended to maximize impact in tight horizontal space while maintaining a unified, geometric rhythm. The backward slant and blunt, superelliptical construction suggest a display-first personality aimed at energetic, high-contrast visual communication.
The alphabet shows strong consistency in width and slant, with squared-off terminals and vertically stressed shapes that keep lines of text visually packed. Numerals match the same condensed, block-forward construction, supporting prominent, sign-like number setting.