Serif Normal Arluv 10 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, formal, classic, assertive, dramatic, emphasis, elegance, impact, editorial tone, bracketed serifs, calligraphic stress, diagonal axis, ball terminals, teardrop terminals.
A high-contrast serif with a pronounced rightward italic slant and a distinctly calligraphic, diagonal stress. Strokes shift sharply between thick stems and hairline connections, with crisp, bracketed serifs and tapered joins that create a lively rhythm. The lowercase shows compact counters and energetic entry/exit strokes, while the caps are broad and weighty, giving the alphabet a strong, forward-leaning presence. Numerals follow the same italicized, high-contrast logic, with sculpted curves and sharp terminals that read best at display sizes.
Best suited to display and large-size typography such as headlines, pull quotes, magazine or newspaper features, posters, and book-cover titling. It can also work for brand marks or packaging that want a traditional serif voice with a more forceful, italicized emphasis.
The overall tone is classic and editorial, leaning toward traditional print typography but with an extra dose of drama and motion from the strong italic angle. It feels confident and refined, suited to emphatic, attention-getting setting rather than quiet neutrality.
The design appears intended to deliver a conventional serif foundation with heightened contrast and an emphatic italic posture, combining tradition with a more expressive, attention-forward texture for prominent typography.
The forms emphasize sharp terminals and tapered curves (notably in letters like a, f, g, and y), producing a brisk texture with noticeable sparkle in the thins. Spacing appears designed for headline-like settings where the slanted silhouettes and heavy verticals can interlock into a cohesive, energetic line.