Sans Normal Widiy 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Jack' by Fontsmith, 'Danos' by Katatrad, 'Gloriola' by Suitcase Type Foundry, 'LFT Etica' by TypeTogether, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, chunky, friendly, retro, comic, impact, approachability, handmade, retro feel, display legibility, rounded, soft, bulbous, bouncy, textured.
A heavy, rounded sans with compact proportions and softly swelling strokes. Counters are small and often teardrop-like, giving the letters a dense, punchy silhouette and strong color on the page. Terminals are blunt and slightly irregular, and many joins feel hand-shaped rather than mechanically perfect, producing a lively rhythm. The lowercase includes single-storey forms and simple construction, while figures are bold and simplified with consistent weight and generous curves.
Well-suited to big, attention-grabbing headlines, posters, and cover art where a bold, friendly tone is desired. It also fits packaging, labels, and merchandise graphics that benefit from a playful, tactile feel. Use in shorter blocks of text or larger sizes to preserve clarity in tight counters.
The overall tone is warm, humorous, and approachable, with a hand-made sturdiness that reads as upbeat rather than formal. Its chunky shapes and slightly rough edges evoke retro display lettering and playful packaging, lending an informal, characterful voice.
The design appears intended to deliver maximum impact with rounded, approachable forms while retaining a hand-crafted, slightly imperfect texture. It prioritizes personality and presence over neutrality, aiming for a fun display voice that stays legible at large sizes.
At text sizes the dense interiors and small apertures can close in, so it reads most comfortably when given ample size, spacing, or short bursts of copy. The texture visible in filled areas adds a subtly distressed, printed feel that becomes more noticeable in larger display settings.