Sans Normal Widiy 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'ITC Franklin' by ITC, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers/labels, playful, chunky, friendly, retro, punchy, attention-grabbing, approachability, retro flavor, display impact, rounded, soft corners, bulky, compact counters, bouncy.
A heavy, rounded sans with chunky stems, softened corners, and broad, simplified curves. The letterforms favor large, blocky silhouettes with relatively small internal counters, creating dense black shapes and high impact at display sizes. Stroke endings are mostly blunt and smooth rather than sharp, and the overall construction feels slightly irregular in a deliberate way, giving the texture a hand-cut, poster-like solidity. Numerals match the same inflated, rounded geometry for a cohesive set.
Best suited to short, prominent text such as headlines, posters, promotional graphics, packaging, and bold brand marks where a friendly, rounded impact is desired. It can also work for children’s or entertainment-oriented materials, and for labels or merchandise where strong silhouettes need to read quickly from a distance.
The font conveys a friendly, comedic energy—bold and inviting rather than strict or technical. Its soft, ballooned shapes and compact counters suggest a retro, snackable “headline” tone suited to attention-grabbing messages. The overall feel is casual and fun, with a hint of vintage sign-painting or cartoon titling.
The design appears intended as a high-impact display sans that prioritizes warmth and immediacy over neutrality. Its rounded, chunky construction aims to feel approachable and fun while delivering strong presence in large-scale typography.
In paragraph-like settings the dense color and tight counters can make long text feel heavy; it reads best when given generous size and spacing. The shapes retain clarity through distinctive silhouettes, but fine detail is intentionally minimal, reinforcing the blunt, graphic voice.