Sans Normal Orluf 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Morandi' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, modern branding, strong readability, display emphasis, geometric, blocky, compact, clean, sturdy.
A heavy, geometric sans with compact proportions and broad, even strokes. Curves are smooth and round while joins and terminals stay blunt, creating a sturdy, poster-like silhouette. Counters are relatively tight at this weight, and the overall rhythm is dense and consistent, with minimal modulation and a clean, contemporary construction.
Best suited to headlines, brand marks, packaging, and large-format messaging where bold, compact shapes can carry impact. It also works well for signage or labels that benefit from a strong, modern presence, while longer text blocks will typically need generous size and spacing to stay comfortable.
The font reads as assertive and upbeat, with a straightforward, no-nonsense tone. Its rounded geometry softens the mass, giving it a friendly but powerful voice that feels contemporary and energetic.
Designed to deliver maximum visual impact with a clean geometric voice—prioritizing clarity of silhouette, consistent texture, and an unmistakably bold presence for display-forward typography.
At larger sizes the letterforms look solid and stable, while in smaller settings the tight counters and dense color may reduce clarity. The numerals match the same bold, geometric logic, and the lowercase maintains a simple, workmanlike structure that keeps texture uniform across lines.